Precision-builtgrowth systemsmarketing strategylead scoringintegrationsnurture journeysAI workflowsattributionpersonalisationreportingAI agentssegmentationCRM architectureautomationengineered end to end.
I design the strategy behind modern marketing and build the systems that run it, so CRM, data, AI and customer experience run as one orchestrated system.
Different disciplines, one machine.
Signal, data and intent go in. Pipeline, revenue and lifetime value come out. Hover any discipline, or any part of the machine, to see how the two fit together.
Lifecycle & Personalisation
Behaviour-led journeys that move each customer to the right next step.
Marketing Automation & CRM Architecture
The automation and CRM backbone the whole system runs on.
Data Intelligence & AI
Models, agents and attribution that let the system learn, not just run.
API & Integration
Where every channel, tool and warehouse meets and talks.
Measurement & Attribution
Pipeline, revenue and LTV tied back to the work that drove them.
Technology is the engine, but strategy is the steering wheel. I bring together intelligent systems and tailored customer journeys to deliver real commercial impact.Benjamin Jacquet
Things I've built.
in the portfolio
Systems like this are already running.
My work is bringing it all together: the signals, the scoring, the journeys, the reporting, orchestrated into one engine that keeps improving on its own. If your marketing could use one, the first step is a conversation.